The acceptance of neuromarketing by Dutch manufactures and service firms
(Merel Zandvliet, 2017)
Neuromarketing is a marketing technique to study consumer behaviour by using modern brain science. Neuromarketing holds the great potential to become an important tool in marketing research and has gained increasing credibility among marketing agencies. Nevertheless, neuromarketing is still in an early phase of commercial deployment and only a limited number of companies have currently adopted this technique (Morin, 2011; NSMBA, 2017). Despite its potential benefits, neuromarketing faces multiple challenges that could hinder the adoption of neuromarketing as a research tool, including: ethical issues, high costs, and awareness. Recently, a number of companies are emerging to market neuromarketing as a service to other companies. They offer neuromarketing tools for industry uses. However, usage of this neuromarketing service is limited and companies are reluctant to implement neuromarketing methods as part of their marketing strategy. To explain this resistance one has to investigate the acceptance of neuromarketing by Dutch companies. Acceptance of a new innovation is an important factor in explaining its market success, since acceptability provides insights in the extent to which an innovation is attractive for potential users and their intent to use it. Therefore, this study aims to get insight in the potential for large scale adoption of neuromarketing, by explaining how the acceptance of neuromarketing by Dutch manufacturers and service firms can be stimulated. The main research question is: How can the acceptance of neuromarketing by Dutch manufacturers and service firms be stimulated?
Automated Framing Analysis: Analyzing the Twitter conversation on the release of the Fifth Assessment Report of the Intergovernmental Panel on Climate Change
(Bertram de Boer, 2015)
This report explores the use of quantitative methods to assess framing on Twitter. In particular, it focuses on the framing of climate change during the release of the Fifth Assessment Report of the Intergovernmental Panel on Climate Change. This framing has been analyzed by O’Neill, Williams, Kurz, Wiersma & Boykoff (2015) and yielded interesting results. However, due to their methodological choice of qualitative content analysis, they had to drastically reduce the number of tweets for their analysis. This left roughly 99.9% of their data unanalyzed. This is a known problem when using social media for qualitative analysis. Developments in automated framing analysis may offer a solution to this (Sanfilippo et al., 2008). The research discussed in this report captures these two notions in its objective: To contribute to the development of framing analysis on social media, by automatically analyzing the framing of climate change on Twitter during the release of the Fifth Assessment Report of the Intergovernmental Panel on Climate Change. This naturally extends to the main research question of this report: What framings of climate change do automated framing methods yield when applied to the Twitter conversation on the release of the Fifth Assessment Report of the Intergovernmental Panel on Climate Change?
Assessing and communicating the evidence for pre-test disease related advice and guidance (counselling) for people at risk of chronic hepatitis B/C
(Clariëne Croes, 2014)
This report was written as part of an internship with Erasmus MC, Department of Public Health, Infectious Disease Research Group and based in the Municipal Public Health Service (GGD) in Rotterdam, division of Infectious Disease Control as part of the Academic Workplace Initiative (CEPHIR). The internship, in turn, was part of the master programme Biomedical Science at the VU University in Amsterdam. This internship took place within HEP screen, an EU Health Programme funded research project comprised of ten partners in six EU countries. The main aim of the HEP screen project is to assess, describe and communicate best practices in screening and patient management for chronic viral hepatitis among migrants from endemic areas in the EU. Partners within the HEP screen consortium had conducted various research activities, including a systematic literature search for best practice guidelines in screening, counselling, referral and patient management for chronic viral hepatitis among migrants. This research internship added on specific questions emerging from those past activities.
Patient handover in the Dutch Birth Care System
(Emma Peschier, 2014)
Because of the sharp distinction between primary and secondary birth care, the increase in the rate of referrals over the past decades and because of the problems that can arise during handover, it is becoming increasingly important to integrate birth care. An important element in integrated birth care is good and successful patient handover from primary to secondary care and from secondary back to primary care. The research objective of this study is to provide a clear insight into how patient handover occurs from primary to secondary birth care and vice versa and to what extend patient handover is consistent with the concepts client-orientation and continuity, important for integrated care. Furthermore, the aim is to study what problems arise during patient handover and how it can be improved. We performed observations of written, telephonic and face to face patient handovers at the clinic and obstetrics department in the LUMC and Diaconessenhuis hospitals in the Netherlands. Besides that we conducted semi-structured interviews on patient handover and its obstacles with primary midwives, a clinical midwife, a resident and obstetricians. First, a selection of the observation reports and interviews was analyzed through open coding. A coding scheme was made based on the conceptual framework and supplemented with additional codes that emerged through the open coding. The observation reports and transcripts were analyzed with the help of MAX QDA, a qualitative analysis program.
Evaluating tuition for nurses at the Northwest Hospital Group
(Tom Neetens, 2016)
Restricted actions are a subset of tasks that can be performed by qualified healthcare professionals only, as is stated by law (Wet op de Beroepen in de Individuele Gezondheidszorg, 1993). The limitation to this performance stems from the fact that when performed inadequately, these tasks can potentially be harmful to patients. To support nurses in staying qualified, tuition is applied in hospitals throughout the Netherlands. Tuition can consist of many forms, ranging from on-line modules that cover the specific topics to classical teaching methods where nurses are trained and educated. Although tuition is widely available and given in hospitals, no rules and regulation exist stipulating on how to correctly implement it. This lack of clarity is undesirable, as a set of guidelines would benefit nurses in staying qualified and ultimately lead to better patient treatment. Furthermore, due to lack of literature, it is hard to evaluate the influence tuition has on partakers’ working behavior. Therefore, the Board of Directors at the North-west Hospital Group (NHG) would like to know how successful the current tuition is at both medical centers. To evaluate the influence of tuition, three concepts were used, derived from the adapted model of Kirkpatrick to evaluate trainings. These three concepts are skill, knowledge and attitude. All three concepts are of importance during the performance of a restricted action. Using these concepts, the following research question was formulated: How do nurses at the NHG feel current tuition influences the improvement or sustaining of skills, knowledge and attitudes regarding restricted actions they view as vital during job performance?